Our company is engaged in the promotion of Internet sites. What we do and what steps need to be taken:
- Compiling a list of selling requests. We analyze the statistics of queries of your target audience in search engines. Statistics are taken based on the leaders of the search industry: Google, Yandex, Rambler, etc.;
- Authority and site rating. To increase the authority of the site, we place articles and backlinks to the client's site on the Internet, which improves the position of the site in search engines. ;
- Audit site content. We audit the current state of filling the site "through the eyes of a search robot" and make recommendations for changes on the site in order to achieve the effect of promotion. We audit texts for uniqueness. ;
- Benchmarking competitors' websites. We analyze the websites of your competitors. We form the tactics of our actions for promotional events. ;
- Analysis and monitoring of attendance. We analyze current statistics and monitor the dynamics of changes at the beginning of website promotion activities. Exploring path maps and hot areas of the interface. These activities allow you to improve the quality of conversion on the site. ;
- Website development. Based on the results of the analysis, our employees will give recommendations regarding the development of the site. ;
- Web site audit and usability. Site audit is a set of works to increase the efficiency of your site and ensure it maximizes the benefits for your business. Audit work is aimed at determining how convenient it is for the site user to work with your site, how easy it is to place an order for a product or service. Usability is the ease of use of the site, identifies technical errors in the content, identifies inaccuracies in the logic of use, and identifies possible reasons for users to leave the site without an order. Employees of the company give recommendations on how to make the user's work with the site as comfortable and convenient as possible. ;
- SEO optimization. Site optimization works are aimed at proper indexing of the site and its pages by search engines. Optimization for search robots is the main goal of these works. .